This is the one element that can not miss in your marketing strategy and entrepreneurial startup. Through the blog, social media and public relations, as mentioned in previous articles, we perform dynamic content to generate compliance goals, conversions, traffic, etc.
Here you can discover the basic steps you need to follow to start creating content.
- Creating a playlist.
If you have a space on your website, a blog, but you do not have content, it is very difficult for you to be interesting or relevant to your potential customers. Before we start generating the content itself, we must create a list of topics. The list of topics should be chosen according to the theme of our business, but rather the issue is related to the keywords that we have chosen for our business. This will enable us to further include them within the content, and therefore we improve our SEO.
Let’s start the list by setting 8 to 10 possible topics about each keyword we have, remembering that whenever the titles of these issues as possible contain keywords that identify us. When we have a substantial list of issues, we must distribute a calendar based on the frequency of publication of subjects that may be present, relative to other actions or events, etc. Always thinking that the publication of such content, at any given time, can help to enhance specific aspects of our business and therefore be more visible and more relevant searches for our potential customers. Do not forget that this is a way to organize and whenever you can consider meeting your goals successfully modified.
- What types of content we have to publish?
As mentioned above, content must be always related and consistent with our business, but we also use it as an advertising tool, using keywords and improving SEO. The content is not only a publication plain text; there are more ways to make your blog dynamic and interesting. The videos are another possibility. These help to better capture information to be achieved and also helps evangelize about product usage, etc. The newsletters can also provide a close and regular view of your startup. These can help you to streamline content, report news to your customers, etc.
These are just examples of alternatives and how you can use them, but in these cases, raw creativity and therefore you who decide what the best option to meet your goals.
- Link building
Once you start up your own blog, you will get known that one of the best ways to do that is to get the so-called link building.
This is to ensure that your content can be interconnected with other related content from another blog or web via hyperlinks. This means that other content is related to yours, a direct link for the reader to go to your blog appear.
The problem is how do I get another blog post about me? This is a very complicated task, we always achieved, but what is not impossible. Well, one way to establish these relationships are inviting relevant bloggers publishes your theme to publish a post in your blog. Thus, it is likely that if accepted, will later allow you to post on theirs. Previously you had to make a selection of bloggers and contact them.
Collaborations or publishing relevant content will improve your blog reputation and attract more visitors. Be creative!